Fox News Channel averages 2.14M viewers in prime time, MSNBC at 1.22M, and CNN at 525K, down 17% from last June, facing cord-cutting and competition.
CNN may not have the biggest American audience on debate night, despite hosting, due to viewers likely retreating to their preferred news sources for pre-/post-debate coverage.
CNN's debate opportunity poses risks amid leadership changes; CEO Mark Thompson acknowledges the scrutiny and consequences awaiting the network.
Thursday's debate significance lies in CNN's pursuit of a new direction and viewer engagement, amplifying the weight of the event amidst falling ratings and competition.
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