The article discusses the declining use of Google Search among iPhone users, as confirmed by Apple's Eddy Cue during an antitrust trial, with users increasingly opting for AI tools. This decline signals potential challenges for businesses that depend on Google's services, including SEO and Ad Manager. The author emphasizes the need for these businesses to adapt and stay informed, suggesting that Google may need to evolve its business model to retain its position in the market. Insights into AI's role in reshaping the online business landscape are also highlighted.
"Testifying in Google's antitrust trial, Apple's head of services, Eddy Cue, confirmed that fewer iPhone users are using Google Search on Safari and are instead turning to AI."
"If your business depends on Google in any way, whether it's your business profile, reviews, SEO, or products like Ad Manager to drive traffic, you need to pay attention to what's happening."
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