"On today's MadTech Daily, we cover TikTok using Pixels to track performance beyond its platform, Amazon launching Prebid Adapter Beta to connect ad demand, and UK Lords backing social media ban for under-16s. OpenAI confirmed it will begin testing ads in ChatGPT, marking a significant shift in how the AI assistant is monetised. The ads will be trialled with free users in the US, appearing in clearly labelled placements above or below chatbot responses, while paid tiers remain ad-free."
"The push to meet audiences where they are was echoed in the UK, where the BBC announced a wide-ranging strategic partnership with YouTube. As part of its "value for all" strategy, the BBC will also expand its presence on YouTube with bespoke content, while continuing to debut programmes simultaneously on BBC iPlayer and BBC Sounds. In e-commerce, competition is intensifying. New data from the International Post Corporation shows Temu's cross-border market share surged from under 1% in 2022 to 24% last year."
TikTok is using Pixels to track performance beyond its platform. Amazon launched a Prebid Adapter Beta to connect ad demand. UK Lords backed a social media ban for under-16s. OpenAI will begin testing ads in ChatGPT with free US users, placing clearly labelled ads above or below chatbot responses while keeping paid tiers ad-free. The BBC announced a strategic partnership with YouTube and will expand bespoke content while debuting programmes simultaneously on BBC iPlayer and BBC Sounds. Temu's cross-border market share rose from under 1% in 2022 to 24% last year, matching Amazon. ByteDance is expanding Volcano Engine into cloud computing, using AI and aggressive pricing to challenge incumbents. The IPA launched IPAi Forum to help agencies navigate generative AI use cases and risks.
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