Hey, ad identifiers are great, but to replace cookies with a single ad identifier is not a viable long-term strategy.
Relying on all the information that we have about requests, ad cadence and ad interactions - and using machine learning to identify addressability - is a better way to go.
Japan's new law affects influential companies like Apple and Google, but both have taken measures to circumvent regulations, potentially minimizing the impact on their systems.
#amazon-ad-relevance #third-party-regulation #machine-learning #innovative-ad-strategies #big-tech-influence
[
Collection
]
[
|
...
]