"The Federal Trade Commission is turning up the heat on auto retail advertising, urging dealerships to adopt transparent pricing that reflects the total out-the-door price of vehicles. This includes mandatory fees that consumers are expected to pay, addressing the common frustration of advertised prices that do not tell the full story."
"The FTC's new approach encourages compliant dealerships to report competitors suspected of deceptive advertising practices. This move is sparking debate across the industry, as it shifts some responsibility for policing advertising practices onto the dealerships themselves."
The FTC is intensifying its focus on auto retail advertising by encouraging dealerships to report competitors who engage in deceptive practices. It has sent letters urging dealers to provide transparent pricing that includes all fees and to avoid advertising vehicles not in stock. This initiative aims to combat misleading pricing tactics that frustrate consumers. The FTC believes that involving dealerships in reporting can enhance enforcement against such practices, which have been prevalent in the industry.
Read at Yahoo News
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