"The most important aspect of pricing for consumers is knowing their total price rather than an advertised price that comes with hidden fees: 88% of respondents believe all fees should be included in advertised pricing."
According to Baymard Institute's analysis of 50 studies, the average online shopping cart abandonment rate is about 70.22%, meaning roughly seven out of every 10 shoppers who add items to a cart never complete the purchase. In most cases, lost conversions are not driven by a lack of intent but by friction during checkout. Checkout optimization focuses on removing that friction between purchase intent and payment confirmation. Across both small ecommerce stores and global marketplaces, four principles consistently drive measurable improvements: speed, pricing transparency,
Microsoft has publicly acknowledged its poor communication to subscribers to some of its productivity-software-as-a-service packages after forcing them to accept a price increase tied to its AI-assistant service Copilot being bundled into its Microsoft 365 Personal and Family offerings in Australia and New Zealand. It gave those affected eight weeks to apply for a refund of the amount they were overcharged.
"They [clients] may not be used to seeing every layer of the ad tech fees. You have things like data, supply, and other ad tech fees, and it just gets compounded... and can be upwards of 15-to-40% of your media when you use certain platforms."
