Survey Says Only 4% Of Searchers Don't Click From Google AI Overviews

"A new survey from NP Digital says that only 4% of the 1,000 people surveyed said they do not click from the Google AI Overviews. 13.3% of people surveyed said they do click every single time within an AI Overview, 30.5% said they often click, 41.5% said they sometimes click and 10.3% said they rarely click through."

"The findings came in a survey of 1,000 US adults carried out via Pollfish for digital marketing agency NP Digital. The survey was conducted in May 2025. Here are some other interesting points and charts from the survey, which makes you wonder... I wonder if these respondents actually know what an AI Overview is? I mean, I suspect they do if they filled out the survey?"

A Pollfish survey of 1,000 US adults for NP Digital conducted in May 2025 measured click behavior on Google AI Overviews. Respondent distribution: 13.3% click every single time, 30.5% often click, 41.5% sometimes click, 10.3% rarely click, and 4% do not click. The results indicate that a large majority engage with AI Overviews at least occasionally. The survey was carried out for a digital marketing agency and includes charts and additional points about respondent behavior and interaction with AI-generated search summaries.

Read at Search Engine Roundtable