"Customers are no longer merely entering keywords into a search bar, they're asking ChatGPT, Perplexity and Google AI Overviews for recommendations. Unlike traditional SEO, which has historically focused on achieving a top spot on a list of ten blue links, AEO focuses on the answers returned by a user's search query utilizing an AI powered search tool. You don't need to have big marketing budgets to be visible in AI answers."
"Unlike traditional SEO, which has historically focused on achieving a top spot on a list of ten blue links, AEO focuses on the answers returned by a user's search query utilizing an AI powered search tool. You don't need to have big marketing budgets to be visible in AI answers. Forbes contributor TerDawn DeBoe outlines six ways to optimize your business for AI searches."
Customers increasingly ask AI-powered tools such as ChatGPT, Perplexity and Google AI Overviews for recommendations rather than typing keywords into search bars. AI Engine Optimization (AEO) shifts focus from ranking among the top ten blue links to being the answer returned by AI search tools. Visibility in AI-generated answers is attainable without large marketing budgets. Adapting content to provide clear, concise answers aligned with user queries improves the likelihood of being surfaced by AI. Six practical methods exist to optimize business presence for AI-driven search results and recommendations.
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