Adobe has unveiled a platform called LLM Optimizer to help brands navigate the shifting landscape of online advertising influenced by AI chatbots. Announced at the Cannes Lions event, this tool allows marketers to monitor their brand’s visibility and engage effectively with AI interfaces. Loni Stark emphasized the importance of generative AI in customer engagement and decision-making processes. The LLM Optimizer enables marketers to track content inclusion in AI responses and adjust their digital strategies, ultimately supporting brands in enhancing their online presence and performance across various AI platforms.
"Generative AI interfaces are becoming go-to tools for how customers discover, engage, and make purchase decisions, across every stage of their journey," Loni Stark, vice president of strategy and product at Adobe Experience Cloud, said in a statement.
The Adobe LLM Optimizer can be thought of as a window into a brand's performance across a suite of generative AI tools, including ChatGPT, Gemini, and Claude.
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