IAB Tech Lab CEO emphasized significant changes ahead, sparking a reflective atmosphere at the summit.
Industry experts discussed the challenges of replacing third-party cookies, complying with data privacy regulations, and evolving publisher tactics for user information.
The concept of data clean rooms and the changing power dynamics in the media industry were key topics during the summit.
#advertising-industry #data-privacy-regulations #publisher-tactics #data-clean-rooms #media-industry-power-dynamics
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