"OpenAI is reportedly asking a high price to advertise on ChatGPT, around $60 per 1,000 views, or triple what ads on Meta's platform usually cost, according to The Information. Despite the higher price, OpenAI won't be offering advertisers the same level of detailed information that Google and Meta do, such as whether users took any action in response to seeing an ad on ChatGPT, like making a purchase."
"Early advertisers on ChatGPT will only get "high-level" data on how their ads perform, like total ad views or total clicks. OpenAI could give advertisers more details down the line, but when it announced ads in ChatGPT earlier this month, OpenAI promised users that it will "never sell your data to advertisers" and will keep ChatGPT conversations private."
OpenAI plans to charge roughly $60 per 1,000 views for ads on ChatGPT, about three times typical Meta rates. Advertisers will not initially receive detailed conversion or action-level tracking comparable to Google and Meta, and will instead receive high-level metrics like total views and clicks. OpenAI may expand reporting capabilities over time. OpenAI has pledged to never sell user data to advertisers and to keep ChatGPT conversations private. Ads will start appearing for free and lower-tier Go plan users in the coming weeks, with exclusions for users under 18 and chats on sensitive topics.
Read at The Verge
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