Roku has launched its self-service advertising platform, Roku Ads Manager, to help advertisers easily buy ad space across all its streaming options, despite its late entrance into the market.
Roku Ads Manager allows advertisers to target specific geographic areas, television networks, and audience segments, thus eliminating the mismatch of ads appearing on irrelevant content.
The platform is part of what some are calling a 'platform monetization sprint,' aiming to improve accessibility and ease of use, including integration with Shopify.
Roku is strategically managing its spending by scaling back in other areas to fund its expansion ambitions, indicating a focus on cost-effective growth.
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