With ATS London 2023 now less than two weeks away, Edmund Mullins, director of inventory and partnerships, EMEA at StackAdapt, tells us about the current state of measurement, the importance of multi-channel campaigns, and the value of digital out of home (DOOH) in this exclusive Q&A.How has the way that advertisers measure the success of their campaigns evolved over the past five/ten years?
#people #information #social-media #performance #recent-years #effectively #entertainment #competitions #relationships #consistently
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