According to a Statista study, mobile app ads will account for 66% of app revenue in 2024, generating $344.11 billion and highlighting a steady rise in ad-driven income.
Ads are expected to fuel the mobile app industry with a projected $344.11 billion in revenue in 2024. They will contribute 65.8% of global app revenue.
The analysis reveals that in-app purchases are anticipated to bring in about $172.53 billion, while only $6.09 billion will come from paid app purchases, highlighting an ad-centric revenue structure.
The trend indicates that ad revenue as part of overall mobile app income has consistently increased, projected to grow by over 12% from last year, marking a significant shift.
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