In the old days of contextual targeting, a media planner came up with a target audience and had basic segments ('fashionistas') to choose from. Now, a media planner can copy and paste a creative brief into a prompt field and watch a long list of potential URLs to target pop up.
Cognitiv's sentiment model makes it possible for a brand like Nike to block the word 'cheat' when used negatively, but keep it in positive contexts like 'cheat sheet'. The approach ensures a more nuanced and precise contextual targeting strategy.
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