A survey of 1,400 marketers finds that most plan to increase their spending on YouTube (56%), TikTok (55%), and Instagram (47%). Among the findings, it's also revealed that measurement is a top concern for 39% of marketers in 2024, and less than 4% use all of the marketing measurement methods at their disposal.
The deal will grant IPG Mediabrands first-look rights on upcoming ad formats and show sponsorships, as well as giving its clients access to Amazon's first-party shopping and entertainment data, which they'll be able to incorporate into advertising on the platform.
The ASA said that the ads "gave a misleading impression of the advertiser's environmental impact". The recent rulings focused on ads which were published back in July.
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