The first two delays were expected. Chrome and the Google ad tech business clearly didn't have commercial-ready replacements, nor anything close. They still don't, mind. But the structure is in place, and Google Ads and Chrome are doing things - like pressing adoption in public forums, documenting new products, and opening Chrome's APIs to general users - that would presage cookie deprecation. Doubters say time is past. And they have a point.
The Safety Squeeze Brand safety tech still demonetizes sites that cover hot-button news or topics. Last week, G/O Media shut down feminist news site Jezebel, ending the site's 16-year run. "Our business model [...] did not align with Jezebel's," says G/O CEO Jim Spanfeller - meaning G/O had trouble monetizing with ads. As a result, the ad industry is backing away from journalism "at the very time when news has become more important to keep the electorate informed," says Ad Fontes Media's Lou Paskalis.
Check Yourself It's an interesting calculus. Self-checkout saves time - although individuals hate it because machines are apt to misread an item or fail in some way and require human assistance anyways. It also saves money on headcount, but, on average, it more than doubles the loss rate (i.e., the products lost or stolen).
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