How Haleon built social media intelligence in-house | MarTech
Briefly

Social media platforms are an important arena for consumers to talk about brands that affect their lives.That's why Haleon assembled an in-house team to own social media for their many over-the-counter products.Haleon was created last year out of a joint venture between GSK's and Pfizer's consumer products, which include Advil, Excedrin, Robitussin, Tums and other household brands.
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