Google's AI search engine, now known as AI Overview, has caused a decline of up to 60% in organic search traffic for publishers, translating to an estimated $2 billion loss in ad revenue. It prioritizes summarized content over direct links to publisher websites.
Publishers are striking deals with entities like OpenAI, with the latter offering between $1 million to $5 million annually to access publisher content for training its gen AI models. This move aims to adapt to the changing landscape of AI-powered search and maintain revenue streams.
"Google is flexing its market dominance to further entrench it," states Jason Kint, CEO of Digital Content Next, reflecting concerns about Google replacing open web content with its proprietary content to drive profits mostly from advertising.
#google-ai-search-engine #publishers-revenue #partnerships-with-openai #ai-powered-search-impact #content-licensing-agreements
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