"So, what do they do? The Ads Advisor has a few key use cases to start. It speeds up the pace of a campaign by taking an advertiser's broad goals - sales and other business metrics - and turning a loose campaign brief into a media plan that can be activated almost instantly. The AI then handles campaign optimization, like recommending new media channels or search terms."
"The products are built into Google Ads and Google Analytics, respectively, as a baseline feature for all accounts. The Ads Advisor is an "AI expert that generates fully personalized recommendations and automates complex tasks," Taylor said, while Analytics Advisor acts as "a personal data-driven analyst that fits right inside Google Analytics." The AI also acts as a "powerful brainstorming and generation tool" for new creative strategies, Taylor said."
Google made Ads Advisor and Analytics Advisor available to all English-language accounts as built-in features of Google Ads and Google Analytics. Ads Advisor converts broad advertiser goals into near-instant media plans, automates campaign optimization, recommends channels and search terms, and can generate or edit text, image and video assets. Analytics Advisor provides data-driven analysis inside Google Analytics. Performance Max serves over one million advertisers and about two million accounts use Google's AI-generated creative capabilities. These tools aim to streamline workflows, support small advertisers without marketing teams, and accelerate campaign setup and creative development. The agentic AI tools perform complex tasks and offer personalized recommendations.
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