Criteo, OpenX, RTB House heavily invested in Privacy Sandbox testing, feeling biggest impact with Google's delay in third-party cookie deprecation or potential UK CMA intervention.
CMA's antitrust concern includes companies not investing in Privacy Sandbox, disadvantaging those who put in the work, as highlighted in Adweek's 'Buyers Wasting Money on Alt IDs While Cookies Still Persist'.
[
add
]
[
|
|
...
]