Don't Be Distracted By Cookie Drama. Google's Search Changes Are The Real Existential Threat | AdExchanger
Briefly

from AdExchanger1 month ago
Massive macro changes by online platforms threaten the existence of independent web publishers, affecting how content is produced and monetized.
AdExchangerhttps://www.adexchanger.com/the-sell-sider/dont-be-distracted-by-cookie-drama-googles-search-changes-are-the-real-existential-threat/
Google's algorithm updates, including the Helpful Content Updates (HCU), aim to crack down on low-quality content, but unintentionally harm smaller websites by funneling traffic to Google.
AdExchangerhttps://www.adexchanger.com/the-sell-sider/dont-be-distracted-by-cookie-drama-googles-search-changes-are-the-real-existential-threat/
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#web-publishers #online-platforms #google-search-algorithm #content-monetization #internet-fairness
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