CEO Bob Iger highlighted Disney's role as a 'creative engine' attracting viewers and brands. Rita Ferro shared stats showcasing Disney's value for advertisers.
Disney ranked No. 1 in Nielsen's viewing time ranking, focusing on content across Disney+, Hulu, and ESPN during the upfront event.
Disney's emphasis on sports content, leveraging Hulu and ESPN, includes partnerships with NFL, NCAA, WNBA, and more, showing a subscriber growth strategy.
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