"OpenAI's introduction of advertising within ChatGPT has drawn strong early interest from brands and agencies seeking to test emerging AI-driven marketing formats. However, several industry sources said the rollout has progressed more slowly than anticipated, raising concerns that budgets may not be fully deployed within the trial period."
"A US federal jury in San Francisco has found Elon Musk liable in a civil case brought by former Twitter shareholders, who accused him of misleading the market during his $44bn takeover in 2022. Jurors concluded that Musk made false and materially misleading statements regarding the prevalence of bots on the platform."
OpenAI's introduction of advertising in ChatGPT has attracted significant interest from brands and agencies. However, the rollout has been slower than anticipated, leading to concerns among partners about budget deployment and insight generation. OpenAI stated that the gradual rollout is intentional, focusing on refining user experience. In a separate case, Elon Musk was found liable for misleading statements during his $44bn Twitter takeover, with potential damages reaching $2.5bn. Musk's team plans to appeal the ruling.
Read at Exchangewire
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