DanAds Is Reassessing IPO Plans While Focusing On Profitability | AdExchanger
Briefly

As a builder of mini walled gardens for publishers, Swedish self-serve platform provider DanAds has a front-row seat to the challenges of monetization.Ad tech take rates and macroeconomic pressures are squeezing publishers.But for DanAds, which helps publishers seize more control over the advertising supply chain and cuts out middlemen, business has been good.
Read at AdExchanger
[
add
]
[
|
|
]