"Our reviews are really in-depth, which I think plays super well to [large language models]. A quick test by Modern Retail found that ChatGPT lists Fireclay Tile as the best DTC tile company in California, based on reviews. Now, to better pop up in AI search results, brands are placing a bigger emphasis on getting more customers to leave reviews."
"These AI engines are very, very good at doing web search and discovery for you. They present you with an answer to your shopping questions - price and features and reviews - and save you time. In the U.S., ChatGPT users are making more than 84 million shopping-related queries weekly."
"Fireclay Tile has become more deliberate about soliciting reviews. The company sends customers personalized notes asking for reviews, and it holds contests among employees to see who can drum up the most reviews. Meanwhile, dog food brand Pawco started offering customers $20 off if they left a review after their third order."
AI-powered search platforms are transforming product discovery, with ChatGPT users conducting over 84 million shopping-related queries weekly. These engines rely heavily on customer reviews to generate recommendations, making review generation a critical business strategy. Companies like Fireclay Tile and Pawco are actively incentivizing customers to leave reviews through discounts, contests, and personalized outreach. Deep, detailed reviews perform particularly well with large language models, directly influencing product rankings in AI search results. As consumers increasingly trust AI engines for product research, brands recognize that review volume and quality directly impact their visibility and competitiveness in this emerging search landscape.
Read at Digiday
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