"Kicking off our Creative Technology for Drummies guide, our glossary helps navigate the tools, trends and terminology shaping the future of creativity. From smart templates to scene detection, AI assistants to virtual production sets, creative tech is rewriting the rules of how brands make and scale ideas. But with new terms landing faster than you can say 'generative fill,' it's easy to lose track of what's worth your time (and what's just buzz)."
"As marketing budgets tighten and expectations climb, creative teams are being asked to do more: more assets, more formats, more personalization - all while keeping it on brand and on budget. That's where creative technology steps in. Whether you're experimenting with automation or re-platforming your entire production pipeline, this guide breaks down the tools, trends and terminology shaping the next wave of creative work."
"If your inbox is a blur of demos, decks and 'new creative platforms,' you're probably not alone. Creative technology is booming, but in a world of hype, which terms should marketers actually know? Here are 10 essential concepts powering the next wave of brand storytelling, reshaping how ideas are made, scaled and personalized. 1. Generative AI Why it matters: The engine behind text-to-image tools, creative assistants and AI-powered ad scripts."
Creative technology is transforming how brands create and scale ideas by introducing tools like smart templates, scene detection, AI assistants, and virtual production sets. Marketers face pressure to deliver more assets, formats, and personalized experiences while staying on brand and on budget, which makes creative tech essential for efficiency and scalability. Key concepts include generative AI for content creation, creative automation for producing numerous assets from a single master visual, prompt engineering to guide AI outputs, and virtual production to film without travel. Understanding these terms helps teams prioritize tools that drive profitable personalization and creative throughput.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]