Anzu & Oracle Moat Enable First-To-Market Viewability Measurement for In-Game Ads

"Providing third-party measurement is essential to building effective media strategies, industry confidence, and wider adoption of in-game advertising, helping to establish it as an ad category. We're excited to be the first to [offer this capability]."

"The in-view ad impressions within in-game take into consideration the percentage of the creative on-screen, the ad size, time in view, and the angle of the ad to ensure a robust and accurate measurement is made. These metrics are also available globally, no matter where advertisers are running their campaigns from."

"Anzu's in-game ads help advertisers communicate with hard-to-reach, highly engaged audiences via blended in-game placements that appear on 3D objects like roadside billboards, stadium banners, and the sides of buildings, mirroring ads you find in the real world."

Anzu, an in-game advertising platform, partnered with Oracle Moat to provide third-party viewability verification and in-view metrics for in-game ads. The measurement system evaluates creative on-screen percentage, ad size, time in view, and ad angle for accurate assessment. Oracle Moat verifies impression delivery and detects invalid traffic across Anzu's banner and video formats globally. Anzu's non-disruptive ads integrate into 3D game environments like billboards and stadium banners, reaching engaged audiences. The platform partners with major game studios including Ubisoft and Saber Interactive, serving leading brands such as PepsiCo, Samsung, and American Eagle.

Read at Thedrum