The identity solution market, with over 20 players, is expected to see significant consolidation, with only a select few likely to remain relevant in the coming years, as predicted by ID5 CEO Mathieu Roche.
ID5's successful $20 million Series B funding round led by TransUnion and S4S Ventures reflects the changing market dynamics, where solutions addressing signal loss are gaining traction amid shifts like the decline of third-party cookies.
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