"71% of buyers rely on AI chatbots at some point in the software research process, and 51% now start their research with an AI chatbot more often than with Google."
"Visibility in AI search depends on winning the answer rather than winning the click, which is a meaningful shift for B2B teams still measuring success mostly through rankings, visits and page-level performance."
"53% of buyers say software research is more productive with AI search than with traditional search, up from 36% just seven months earlier."
AI chatbots are becoming essential in B2B software buying, with 71% of buyers using them during research. 51% start their research with AI chatbots rather than Google. AI chatbots influence buyer shortlists at 54%, outpacing software review sites and vendor sites. Marketers must ensure AI systems recognize their products to be included in recommendations. The shift from search to AI synthesis means buyers expect quick comparisons and recommendations, leading to increased productivity in research. 86% of buyers report higher chatbot usage for software research over the past year.
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