Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch
Briefly

from Digiday1 week ago
The strategy is to ask giants like Google, Meta, and YouTube to commit to proposed standards that aim to shed light on how these platforms run ad auctions for various ad types.
Digidayhttps://digiday.com/marketing/advertisers-once-again-try-to-crack-open-the-secret-sauce-of-platforms-this-time-with-a-savvier-touch/
The Media Rating Council's CEO and vp sent a letter outlining the plan for standardizing practices, policies, measurement, and transparency in online ad auctions to members for approval.
Digidayhttps://digiday.com/marketing/advertisers-once-again-try-to-crack-open-the-secret-sauce-of-platforms-this-time-with-a-savvier-touch/
Organizations like Omnicom Media Group and 4A's are driving this initiative to standardize practices in ad auctions with the involvement of a large working group to set the proposed standards.
Digidayhttps://digiday.com/marketing/advertisers-once-again-try-to-crack-open-the-secret-sauce-of-platforms-this-time-with-a-savvier-touch/
The 4A's and other organizations emphasize the importance of the MRC leading and managing the industry project to ensure transparency and freedom for participants to judge business practices in the auction ecosystem.
Digidayhttps://digiday.com/marketing/advertisers-once-again-try-to-crack-open-the-secret-sauce-of-platforms-this-time-with-a-savvier-touch/
Read at Digiday
#advertisers #transparency #ad-auctions #standards #platforms
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