Connected TV may be online advertising's go-to golden child - when the industry isn't busy fawning over that other shiny object, retail media.Insider predicts this year will mark the first time US adults spend more time watching digital video than traditional linear television.But buyers beware.CTV buys can be risky, said Chris Kane, founder of Jounce Media, speaking at AdExchanger's Programmatic IO event in Las Vegas last week.
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