AdExplainer: Client-Side vs. Server-Side Header Bidding: What's The Difference? | AdExchanger
Briefly

from AdExchanger7 months ago
When a user visits a webpage, header-bidding auctions occur in real time as a page loads, which allows all exchanges to submit bids on an ad impression simultaneously.
AdExchangerhttps://www.adexchanger.com/adexplainer/adexplainer-client-side-vs-server-side-header-bidding-whats-the-difference/
Ad auctions start with a bid request being sent from the publisher page to SSPs, which run the auction.
AdExchangerhttps://www.adexchanger.com/adexplainer/adexplainer-client-side-vs-server-side-header-bidding-whats-the-difference/
Read at AdExchanger
#header bidding #programmatic ad auctions #client-side header bidding #server-side header bidding #auctions
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