"Programmatic AI extends AdExchanger's long-standing role as a trusted resource for the programmatic community, creating a dedicated forum for leaders and practitioners navigating the practical realities of AI-driven advertising transformation. Designed for an industry moving decisively beyond experimentation, Programmatic AI focuses on how intelligence, automation, and advanced data systems are already reshaping media planning, buying, optimization, and measurement across publishers, agencies, brands, and technology providers."
"Anchored by the inaugural theme, "Mastering the Shift to Intelligent Media," Programmatic AI will convene senior decision-makers responsible for AI adoption, governance, and measurable outcomes, bringing together those shaping the future of the advertising ecosystem in real time. Programmatic AI reflects AdExchanger's unique position in the industry: covering programmatic advertising with editorial rigor while actively participating in the ecosystem as a publisher, buyer, seller, and long-time partner to the community it serves."
Programmatic AI debuts May 18-20, 2026 in Las Vegas as a focused industry event addressing practical AI adoption in programmatic advertising. The event centers on intelligence, automation, and advanced data systems reshaping media planning, buying, optimization, and measurement across publishers, agencies, brands, and technology providers. The inaugural theme, "Mastering the Shift to Intelligent Media," targets senior decision-makers responsible for AI adoption, governance, and measurable outcomes. Programming includes interactive workshops, daily "AI in Action" demonstrations of live use cases, curated meetups by role, and streamlined booth experiences to make emerging technologies practical and accessible. AdExchanger leverages its dual role in the ecosystem to ground content in real-world challenges and economic realities.
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