Ad Tech Is Not Big Tech
Briefly

Big tech's privacy-first approach isn't always in the interest of consumers, but a way to impose control on advertisers and publishers, shaping the privacy narrative to favor their profits.
Big tech's unilateral actions to define privacy standards lead to prioritizing revenue over consumer privacy, impacting millions of users and billions of advertising dollars, without considering the broader implications.
The swift actions of big tech to drive their privacy agenda create a scenario where consumers, internet experience, content publishers, and jobs are all negatively affected, as profit becomes the main priority.
Despite the current trajectory towards prioritizing profits over consumer well-being, preserving a thriving free internet requires careful consideration and action to address these implications.
Read at Exchangewire
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