A (Tiny) Peek Inside The Black-Box Algorithm Driving AppLovin's Business | AdExchanger
Briefly

"It's just better," he said, adding that the technology is built to support more scale and be more efficient and effective.
That's why the details of what, exactly, makes Axon 2.0 better than Axon 1.0 probably don't matter to most of AppLovin customers.
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