A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classification

Publishers, affiliated with the Brand Safety Institute, seek improved understanding from measurement firms on how platforms identify MFA content to avoid penalties and fraudsters.

Differentiating between 'made-for-advertising' and 'made-for-arbitrage' content is a key challenge in the digital media landscape, with discrepancies in industry guidelines perceived by publishers.

Read at Digiday