"Unsurprisingly, one of the most frequently cited tools was ChatGPT. Founders and chief marketing officers rely on the LLM for daily tasks, including brainstorming, market research, data analysis, strategy development, and content creation. One chief marketing officer trained a custom GPT to become their chief of staff. Another says they use ChatGPT to formulate step-by-step guides when learning how to use other AI tools."
"With a team of less than 10 people, Sophie Mann, chief marketing officer of Furnished Finder, an online marketplace for furnished rental properties, uses ChatGPT as both her executive assistant and copywriter. Mann taps the LLM to help her draft board updates, structure meeting agendas, write performance reviews, and negotiate partner contracts. Without a full-time copywriter on staff, Mann also built a custom GPT, which is trained on Furnished Finder's brand voice and customer personas, to write content."
Use of AI tools in U.S. workplaces doubled to 40 percent over the past year. Adoption is higher in marketing, with 61 percent of creative and marketing professionals using AI and surveys reporting 76 percent of marketers employing AI tools. Marketing founders and chief marketing officers favor models and platforms that boost efficiency. ChatGPT is widely used for brainstorming, market research, data analysis, strategy development, and content creation. Teams train custom GPTs for roles such as chief of staff and brand-aligned copywriting. Small teams use ChatGPT as executive assistant and copywriter for board updates, agendas, reviews, and contract negotiations.
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