Access to Media Responsibility Profiles and custom misinformation avoidance solutions provided by IPG Mediabrands and Zefr will help block unsuitable content like misinformation across various platforms.
The partnership leverages advanced technology to apply brand suitability guidelines and avoid misinformation in priority areas such as politics, climate, healthcare, AI-generated, and brand-specific content.
Dani Benowitz from MAGNA highlights the importance of protecting brands while ensuring effective audience reach, emphasizing the significance of the agency's role in this regard.
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