YouTube introduces ads during pauses
Briefly

"This is seamless for viewers and allows them to learn more about a brand. It's been a beneficial update for the entire YouTube ecosystem and one of the elements of the modern [connected TV] ads experience," the spokesperson said.
"There's a legit reason why we pause videos @YouTube @TeamYouTube Like talking to people if you're gonna make ads unstoppable and unskippable you're going to be asking for trouble. A.k.a. fed up people that are gonna find a better platform."
"I'm a YouTuber so bear that in mind when you hear my opinion: This is fine. If you've paused the video... you're not watching."
Read at Fortune
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