What we're big on this year is making sure that [advertisers] can see how much viewership has changed in the world and YouTube is a place where people come to be entertained... Advertisers come to advertise and grow their business. We want to make sure we showcase that through a lot of those great case studies [shown during the presentation] that [advertisers] could in fact grow their business against any outcome that they wanted.
Buyers tell us that YouTube is a must-buy for them; they're getting a ton of value for it. With AI, we're trying to make their investment more effective across lots of different buying types. This gives them comfo...
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