X Shares Holiday Engagement Insights to Attract Marketing Spend
Briefly

From November to January, X comes alive with users who are active, engaged, and ready to spend. Shoppers on X not only anticipate their next big purchase earlier but also show a greater readiness to act.
X also notes that the holiday season traditionally drives a spike in X engagement: 'We've witnessed a 20% year-over-year increase in our Holiday audience, and a substantial 125% rise in holiday-related posts.'
This ongoing growth underscores the platform's pivotal role in shaping holiday experiences, with users turning to X for everything from gift purchases and travel plans to festive decorations and recipes.
Leveraging this prime time can significantly boost your brand's visibility and sales potential.
Read at Social Media Today
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