X introduces a dedicated video app for smart TVs, resembling YouTube's interface. It aims to provide trending videos, AI-driven personalized recommendations, cross-device compatibility, and casting support without ads at launch.
Investing in a TV app marks a significant step for X in its journey towards becoming a 'video-first platform.' This move aligns with its strategy of enhancing video features, revenue sharing with creators, and content partnerships.
[
add
]
[
|
|
...
]