Taking home the top prize, the Grand Prix, is Amplify and Adam&EveDDB for their work with Sony Interactive Entertainment - a global campaign that saw them reignite hype for experiences on PS5 (the campaign also won in the Consumer Goods, Integrated, Product Relaunch and Breakthrough categories).
The recipient of the Chair's Award, meanwhile, as chosen by head judges Judy Lee, global director of experiential a...
#Amplify #Adam&EveDDB #Sony Interactive Entertainment #The Drum Awards for Experience #Rethink #Ikea Canada
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