Nike's 'Winner Stays' ad for the 2014 World Cup, featuring Ronaldo, Rooney, and Neymar, was identified as the most exhilarating soccer campaign, generating double the excitement of the average ad.
Other notable ads in the top 5 included 'Nice To Beat You' for the 2023 Women's World Cup and 'Take It To The Next Level' for EURO 2008.
Successful ads like 'Write The Future', 'Secret Tournament', and 'Dare To Be Brazilian' ranked in the top 10, while iconic campaigns like 'My Time Is Now' and 'Good V Evil' didn't make the cut.
Ian Forrester mentioned that Nike's pre-tournament ads set high standards, with 'Winner Stays' standing out for its relatable nature, connecting viewers with childhood memories of playing football.
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