Google's delay in ending third-party cookies pushes businesses to revamp advertising strategies, with CTOs spearheading technical innovations and embracing composable solutions for digital transformation projects in 2024.
As third-party identifiers face obsolescence and consumer rejection grows, the importance of new media strategies to target audiences effectively becomes evident, posing a challenge for businesses amidst cookie deprecation and evolving regulations.
#cto-responsibilities #cookie-deprecation #new-media-strategies #digital-transformation #advertising-landscape
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