And that's why for this week's edition of Fast Companys Brand Hit or Miss videos, this new JD Sports ad is a hit.
This brings us to the JD Sports ad called The Bag for Life. Created with ad agency Uncommon London, the spot is a tribute to where the brand finds itself in and among British youth culture.
Overall it illustrates how Uncommon and JD Sports know the value of the brand as it walks and talks in culture. Not how they imagine or wish it to be, but how it actually is.
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