According to Stagwell, PROS will become part of Allison, which has its heritage deep in PR and now offers integrated marketing and communications across 50 markets.
The rationale for selling Concentric Life and Scout was to 'focus on core digital services, including AI-based digital transformation; strengthening our balance sheet; and investing in our future.'
Stagwell decided to divest its healthcare unit not due to financial difficulties, but to focus on its core digital services amidst the tech downturn.
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