Why Discord is making key hires to build out its advertising business
Briefly

"The beauty of Quests is that it's a value-driven experience; it's really rooted in, if you engage with a cool piece of content, you unlock value in the form of an in-game reward or an avatar that's available on Discord, which people usually pay for," Bauer said. "As we think about the future roadmap, and working with more traditional partners and advertisers, we're going to keep that same mindset."
"Attracting talent is not the problem; it's finding the right talent that understands the mission," Bauer said. "What Jason [Citron] and Stan [Vishnev] have built here is something that resonates with people who believe in community and gaming, and those values are driving our recruitment strategy."
Read at Digiday
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