"It's a bet - like, a large financial bet,"
"So many CMOs' budgets are strapped. It's a calculated or strategic bet for them."
"Now, we want to diversify this year into other big stages and really continue that playbook and being memorable and surprising in places that people might not expect to see us,"
Super Bowl ad inventory sold out early as demand surged for the Big Game, with a 30-second NBCU spot priced around $8 million. High costs and strained CMO budgets are driving some advertisers to sit out, treat Super Bowl buys as a calculated financial gamble, or shift tactics. Brands like HexClad and Avocados From Mexico have reduced or paused Super Bowl activations in favor of digital strategies. Some car manufacturers pulled back due to tariffs and manufacturing costs. Several brands are reallocating spend to streaming platforms and other high-profile moments to remain memorable and efficient.
Read at Digiday
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